Branding | Logo Design | Corporate IdentityBranding | Logo Design | Corporate Identity
  • Home
  • About Us
  • Services
    • Logo Design
    • Brand Creation
    • Rebranding
    • Brand Audit
    • Brand Application
  • Help and Resources
    • FAQ
      • Brading
      • Re-Branding
      • Brand Audit
      • Logo Design
      • Brand Marketing
      • Brand Protection
    • Useful Information
    • About the Brand Journey
      • Introduction
      • Focus & Direction
      • Perception & Culture
      • Positioning & Differentiation
      • Visual Identity
    • Case Studies
    • Fixed Price Packages
      • Logo Design Packages
      • Brand Creation Packages
    • Legal Stuff
      • Agreements
      • Policy Documents
      • Terms & Conditions
    • Our Brochure
  • Contact Us
  • Site Map

BlueIce Brands Launches their First Branded Clothing Range

News, Visual IdentityOctober 3, 2014Ian Brown

T shirt Bear-Back-BlueBlueIce Bands have launched their first item in their clothing line.  This is a play on our polar bear logo, designed to fit in with the ice hockey theme.    You can see that our logo is Blueice_PolarBear_Blue_Frontquite a ‘friendly’ bear and we felt that it was not quite aggressive enough to play ice hockey so we created our ice hockey playing polar bear.

We created this brand

specifically for the ice hockey market due to our association with the Braehead Clan on the basis that it is more relevant for this particular market sector.

This is an important lesson for every company who undertake a brand design project.  You need to ensure that your brand will work in all of your potential market sectors.  You should also not be afraid to adapt it to make it appropriate for the specific market.

The first application of this new logo is on t-shirts and we hope to extend the product range into other clothing, such as sweatshirts, hoodies and polo shirts.

 

Bear-T-Shirts

The first T-shirts were given out at the Braehead Clan game on 10th October.

 


  Contact us Now to start your BRAND JOURNEY Today or to Find Out More…

new-twitter-bird
Tags: Brand Marketing, Branding, Graphic Design, Marketing
Previous post Photographs of BlueIce Logos on Braehead Clan Jerseys Next post BlueIce T-Shirts Fired into Crowd at Braehead Arena

Related Articles

What is a Visual Identity?

July 13, 2015Ian Brown

When Should I Audit my Brand?

September 29, 2015Ian Brown

Almost £1700 raised for the Glasgow Queen Street Disaster Fund

January 3, 2015Ian Brown
You must be logged in to post a comment.

Recent Posts

  • Advanced Brand Creation Package
  • Standard Brand Creation Package
  • Basic Brand Creation Package
  • Advanced Logo Design Package
  • Standard Logo Design Package

Categories

  • Agreements
  • Brading FAQs
  • Brand Audit FAQs
  • Brand Creation
  • Brand Journey
  • Brand Journey FAQs
  • Brand Marketing FAQs
  • Brand Marketing Information
  • Brand Protection FAQs
  • Brand Protection Information
  • Brand Rejuvenation
  • Branding Information
  • FAQ
  • Fixed Price Branding Packages
  • Fixed Price Packages
  • Fixed Priced Logo Packages
  • Legal Stuff
  • Logo Design
  • Logo Design FAQ
  • Logo Design Information
  • News
  • Policy Documents
  • Re-Branding
  • Re-Branding FAQs
  • Terms & Conditions
  • Useful Information
  • Visual Identity

Agreements Brand Application Brand Audit Brand Creation Brand Creation Packages Brand Guide Branding Branding a New Business Brand Journey Brand Licencing Brand Marketing Brand Name Brand Protection Brand Rejuvenation Brand Use Copyright Corporate Identity Definition Design Brief Exhibition FAQ FAQ-Branding FAQ - ReBranding Fixed Price Packages Graphic Design Intellectual Assets Intellectual Property Legal Stuff Logo Design Logo Design Packages Logo Protection Marketing New Brand Creation News Policy Document Posters Rebranding Sponsorship t-shirts Terms & Conditions Tone of Voice Trade Marks Useful Information Video Visual Identity