Brand’s Creative Director, Gary Murray, shares his thoughts on creating corporate logos that work. This article discusses some checks that you should carry out before signing off on your new logo. This will ensure that your new logo works for your business in all circumstances where it is likely to be used. I have found…
How do I Create a Brand for a New Business
Branding plays a key role in the development of every successful business. New businesses are no different so be careful not to fall into the trap that “brands are just for bug business”, nothing could be further from the truth. This article summarises our step-by-step guide to creating a brand for a new business by looking at…
Four Common Issues that can Arise with Brand Creation
At BlueIce Brands, we believe that to be successful, a brand creation project must involve a close working relationship between the brand designers and the key people in your organisation – the people who will be responsible for building their new brand on a day-to-day basis. Problems can arise then this relationship between client and designer does not exist or is weak….
Should I Audit my Current Brand before ReBranding?
A Brand Audit will examine all aspects of your existing brand to understand how it is performing in relation to your current and future markets. From a re-branding perspective the following two aspect of the brand audit are of particular interest. Perception. The analysis of how your brand is perceived from both and internal and external perspective is probably one…
Who Should Audit my Brand?
Since every organization is different, there is no once-size-fits-all approach. Regardless of whether you assemble an in-house team or employ BlueIce Brands, you need one important element if you hope to perform a successful brand audit – honest objectivity. CONTACT US Contact Us Now on 0141 356 2242 or visit our Contact Page to…
When Should I Audit my Brand?
There are some key times when a Brand Audit should be undertaken, including: – Before and after a re-brand to determine the effect of the re-branding; – When valuing a business for sale or to attract investment; – When an organisation is unhappy with their internal or external communications; – When there is a disconnect…
Why Should you Audit Your Brand?
It is possible for small changes to creep into the way in which your brand is used over time. No matter whether these changes were intentional or unintentional, they can be damaging to your brand and to your business in a number of ways ranging from confusion in the marketplace to the loss of intellectual property rights, such…
What is the BlueIce Approach to Re-branding?
Our BRAND JOURNEY process enables us to focus on each element of your business, as it is today and how you want it to be in the future and will identify the disconnects between the current state of the business and it’s desired future state. This approach means that we can ensure that your new brand will not only…
When should I rebrand my business?
Incorporating fundamental improvements to the organisation and its products and/or services as part of a re-branding project can be hugely beneficial for the organisation. It can have positive effects on internal motivation, focus and productivity which will translate to a far better customer experience and ultimately building a new, more successful brand. Consequently, the ideal time to re-brand a business…