A professionally created and properly implemented brand is a very valuable asset to your business and like any business asset, it should be protected. This article discusses how trade marks can be used to protect your brand(s). A trade mark is a very common way to protect the visual elements of your brand, including your logo, brand name and…
Brand Marketing vs. Direct Response Marketing
It is important to understand the difference between Brand Marketing and Direct Marketing so that you can be sure that you are using the correct approach in you marketing strategy. Failure to understand the difference could lead to confusion in your marketing message and result in a poor return on your marketing investment. This article…
Almost £1700 raised for the Glasgow Queen Street Disaster Fund
The partners of the Braehead Clan players (the “Better Halves”) raised £1673.69 for the Glasgow Queen Street Disaster Fund to help the families affect by the terrible incident. BlueIce Brands and our parent division, 2112 Direct Marketing, were proud to be able to help by donating Matt Haywood’s 2013-14 Play-Off Jersey to the raffle which also included a…
Braehead Clan #11 Play-Off Jersey Donated for Glasgow Crash Victims Fund
BlueIce Brands and their Parent Division 2112 Direct Marketing are pleased to report that they have donated Matt Haywood’s game-worn 2014 play-off jersey to the Braehead Clan to be raffled at the game against Dundee Stars on 3rd January. The jersey was worn by Matt Haywood in the Clan’s fantastic play-off run in 2014 when they…
Website Terms & Conditions of Use
1. Definitions ‘Client’ is any business or individual to whom The Company provides Services ‘Contract’ is the terms and conditions set out in this document ‘The Company’ is Blueice Business Development Ltd. T/A BlueIce Brands, registered in Scotland numbered SC377536 2. Disclaimer The content and information provided in this website is provided freely for use…
Environmental Policy
1. Objectives 1.1) Establish our environmental management system. 1.2) Document our environmental management system. 1.3) Implement our environmental management system. 1.4) Maintain our environmental management system. 1.5) Continually improve our environmental management system. 2. Our environmental impacts. Having undertaken a study to identify the impact our service has on the environment, we have identified the…
Privacy Policy
This Privacy Policy sets out the data processing practices carried out through the use of the Internet and any other electronic communications networks by BlueIce Business Development (T/A BlueIce Brands). If you have any requests concerning your personal information or any queries with regard to these practices please contact us. Please note that all data thus…
Client Agreements
Confidentiality Agreements We always sign Confidentiality Agreements with all of our clients that we undertake BRAND JORNEY work with clients. These agreements stipulate that we cannot divulge the details of the work that we do with our clients. The reason that we always enter into a confidentiality agreement with our clients is due to the…
Payment Terms & Conditions
1. Definitions ‘Client’ is any business or individual to whom The Company provides Services ‘The Company’ is Blueice Business Development Ltd. T/A BlueIce Brands, registered in Scotland numbered SC377536 ‘Services’ is all work done by The Company for the Client. For the avoidance of doubt this will include all speculative or unpaid work as well…
Service Terms & Conditions
Placement of an order with The Company will confirm acceptance of these Terms and Conditions and will be regarded as a Contract. 1. Definitions ‘Client’ is any business or individual to whom The Company provides Services ‘Contract’ is the terms and conditions set out in this document ‘The Company’ is Blueice Business Development Ltd. T/A…