We always sign Confidentiality Agreements with all of our clients that we undertake BRAND JORNEY work with clients. These agreements stipulate that we cannot divulge the details of the work that we do with our clients.
The reason that we always enter into a confidentiality agreement with our clients is due to the fact that much of the information that is divulged in the course of the BRAND JOURNEY process is highly sensitive in nature. We feel that we not only have a moral obligation to keep the material we uncover confidential but it also gives our clients confidence that they can trust us with their information which is critical to building the foundation for a successful brand that works.
Assignation of Copyright
Many people who commission and external person company to create some form of artistic work, including graphic design, do not realise that the copyright to the work is owned by the person/company who creates it. This can cause a lot of difficulties for the companies who commission the work. In the worst case a business can find that they create a successful brand with a well known logo and find that they don’t actually own the rights to their own logo!
At BlueIce we believe that when you pay us to develop a brand for you then your should own the rights to all of the materials that we create for you. Consequently, we assign copyright to you for all of the materials that we create for you. Not only that but the assignation is not limited to work done as part of the branding project but for all work that we undertake for you in the future.