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What is a Trade Mark?

Brand Protection FAQs, FAQJuly 8, 2015Ian Brown

A trade mark is anything  distinguishes the goods and/or services on one business from those of their competitors.  In other words, a trade mark identifies a particular business or organisation as the source of goods or services. A trademark will typically take the form of a name, word, phrase, logo, symbol, design, image, or a combination of these elements although it is also possible to have less conventional trade marks comprising marks such as a shape, colour, smell, or sound (like jingles).

A registered trade mark provides the owner with exclusive rights to their trade mark which are enforceable by law. The unauthorized usage of trade marks by a third party commonly know as ‘counterfeiting’, ‘passing off’ or ‘brand piracy’.

I the UK (as with most countries), the owner of a registered trade mark may pursue legal action against anyone who infringes their trade mark .  Again in the UK it is also possible to take action to protect an unregistered trade mark using common law but this is a more difficult process and in general offers less legal protection than a registered trade mark.  For further information see our FAQ “What Types of Trade Marks are Available?“.

 


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Tags: Brand Name, Brand Protection, Branding, FAQ, FAQ-Branding, Intellectual Property, Trade Marks
Previous post How do I Protect my Brand with Trade Marks? Next post What Types of Trade Mark are Available in the UK?

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