Visual Identity is a term that is used to describe the visual elements of a brand. It is important that these graphic elements of your brand are based on your brands logo, colour schemes, typefaces, etc. and are integrated throughout your organisation.
While the exact nature of the visual representation of the brand will depend on the media on which it is represented, the application of the brand should always be driven by your market and the brand strategy.
The elements that make up a Visual Identity include marketing materials, including adverts, leaflets, billboards, brochures, videos, etc. as well as stationery, websites, vehicle graphics, interior design, clothing and much more.
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