A Brand Audit as a process whereby many aspects of an existing brand are examined and tested in order to evaluate how well it adheres to the way in which it is supposed to be used both internally and externally. Normally, a brand audit will include the evaluation of the following elements:
- APPLICATION – How the visual elements of the brand are being used compared to how they should be used across all forms of media;
- SYSTEMS – How the systems and procedures that are in place to ensure that the brand is being used in a correct and consistent manner;
- PERCEPTION – How the brand is perceived, both from an external and an internal point of view;
- PROTECTION – The level of brand protection that is in place;
- RELEVANCE – How well the current brand fits with the future direction of the business.
The exact nature of a brand audit will vary from business to business and will also depend on the reason for conducting an audit. As a result, it is important to understand the reasons for auditing your brand so that the audit can be focused on the correct areas.
Contact Us Now on 0141 356 2242 or visit our Contact Page
to get a Quote or to Discuss your Branding Needs