A Brand Audit as a process whereby many aspects of an existing brand are examined and tested in order to evaluate how well it adheres to the way in which it is supposed to be used both internally and externally. Normally, a brand audit will include the evaluation of the following elements:
The exact nature of a brand audit will vary from business to business and will also depend on the reason for conducting an audit. As a result, it is important to understand the reasons for auditing your brand so that the audit can be focused on the correct areas.