A Brand Audit will examine all aspects of your existing brand to understand how it is performing in relation to your current and future markets. From a re-branding perspective the following two aspect of the brand audit are of particular interest. Perception. The analysis of how your brand is perceived from both and internal and external perspective is probably one…
Who Should Audit my Brand?
Since every organization is different, there is no once-size-fits-all approach. Regardless of whether you assemble an in-house team or employ BlueIce Brands, you need one important element if you hope to perform a successful brand audit – honest objectivity. CONTACT US Contact Us Now on 0141 356 2242 or visit our Contact Page to…
When Should I Audit my Brand?
There are some key times when a Brand Audit should be undertaken, including: – Before and after a re-brand to determine the effect of the re-branding; – When valuing a business for sale or to attract investment; – When an organisation is unhappy with their internal or external communications; – When there is a disconnect…
Why Should you Audit Your Brand?
It is possible for small changes to creep into the way in which your brand is used over time. No matter whether these changes were intentional or unintentional, they can be damaging to your brand and to your business in a number of ways ranging from confusion in the marketplace to the loss of intellectual property rights, such…
What is the BlueIce Approach to Re-branding?
Our BRAND JOURNEY process enables us to focus on each element of your business, as it is today and how you want it to be in the future and will identify the disconnects between the current state of the business and it’s desired future state. This approach means that we can ensure that your new brand will not only…
When should I rebrand my business?
Incorporating fundamental improvements to the organisation and its products and/or services as part of a re-branding project can be hugely beneficial for the organisation. It can have positive effects on internal motivation, focus and productivity which will translate to a far better customer experience and ultimately building a new, more successful brand. Consequently, the ideal time to re-brand a business…
How do I Enable Others to Use my Brand?
It is possible to enable other people and/or organisations to use you brand but you must have a very sound business reason for doing so. The saying “act in haste, repent at your leisure” is very true in this case so if you are considering allowing others to use your brand, proceed with caution. The following are some…
Should I Register my Brand Name as a Trade Mark?
Firstly many people confuse registering a company name with companies house with a registered trade mark – they are two entirely different things. There are no restrictions on registering a company name other than you can’t have two companies with identical names. For example if you had a company name registered as “ABC Designs” then there is nothing stopping…