Incorporating fundamental improvements to the organisation and its products and/or services as part of a re-branding project can be hugely beneficial for the organisation. It can have positive effects on internal motivation, focus and productivity which will translate to a far better customer experience and ultimately building a new, more successful brand.
Consequently, the ideal time to re-brand a business is when the decision-makers have accepted that their brand is in rough shape, have identified internal issues and external problems in the marketplace and have decided to review their goals and objectives. They must be committed to improving how they do things, both inside the organisation and how they are perceived from the outside.
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