Branding plays a key role in the development of every successful business. New businesses are no different so be careful not to fall into the trap that “brands are just for bug business”, nothing could be further from the truth.
This article summarises our step-by-step guide to creating a brand for a new business by looking at some of the key points to consider when creating a brand for a new business.
A new businesses actually has an advantage over existing businesses when creating a new brand since they are starting with a clean slate with no ‘baggage’ to contend with and are likely to have done or are doing much of the groundwork required to create a brand such as writing a business plan, creating a marketing plan, etc.
Make sure that you make use of the work that you have done when preparing to start your new business when laying the foundations of a strong brand that will support your business for many years to come.
The main elements that make up brand foundations are as follows:
All of the work you have done to this point has been laying the foundations of your brand. The information gathered will be used to create a strong visual identity for your business that is aligned with your business goals and values and is focused on your target market(s) and ideal customers.
Your visual identity generally comprises your business name, a logo and a colour scheme. These are the visual elements if your brand and are what people see and, therefore, most associate with your business. It is, therefore, important to get this right by creating a visual identity for your new business that is in keeping with your goals and ideals and is supported by your brand foundations.