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Booklet Published to help New Businesses Create a Brand

Branding Information, NewsJanuary 7, 2016Blueice

CBFNB_MedWe have written a booklet aimed at helping people to create a effective brand for their new business.  This booklet is available in both pdf and printed form – request your copy now!

We wrote this booklet because we believe that the earlier you start creating your brand the better.  Consequently,  best time to create a brand is when you start your new business.

This is because when starting a new business, you do not have any historical ‘baggage’ to deal with so you can start building a positive brand reputation from the day it is launched.

In addition, the work that you do when planning the launch of your new business will probably make up a significant part of the work you need to do when laying the foundations for your brand.

Finally when starting a new business, you are effectively forced to create the visual elements of the brand whether you intend to or not – you need to call you new business something, you need to give it some sort of visual identity, etc.

Remember, creating a strong brand, or at least the building blocks of a strong brand, from the outset can save you a lot of heartache and issues in the future.


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Tags: Brand Creation, Brand Guide, Branding a New Business, News
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