The first step in any new branding project is to ensure that you have a very clear understanding of what sort of branding project you want to embark upon. Consider your branding project and identify which of the following categories best fits your circumstances. Creating a New Brand This is normally reserved for new businesses…
What is Brand Rejuvenation?
BRAND REJUVENATION – BREATHING NEW LIFE INTO AN EXISTING BRAND Brand Rejuvenation is the process of changing the ‘look and feel’ of your brand while leaving the brand/business foundations relatively untouched. In other words, rejuvenating an existing brand tends to deal with the elements of the brand that are visible to the outside world and…