Having a unique brand that is integrated with your corporate identity is a big part of building a successful brand but it is not the end of the process.
It is important that the graphic design elements of your brand are integrated throughout your business – this is what we call the Visual Identity. The application of your brand will be driven by your market sector and your brand strategy.
Marketing materials may, for example, include adverts, leaflets, billboards, brochures, videos, etc. Other application of your brand can also include stationery, web sites, vehicle graphics, interior design, clothing and much more.
Our expert graphic designers can help create stunning visuals that represent your brand identity in order to make sure that your brand represents your business at all of the ‘touch points’ – the points where existing and potential customers interact with your business.
This does not mean that your logo needs to be integrated into all of the visual elements of your brand. The use of your brand colours can, for example, be an important element of the visual representation of your company. In addition, creative variations on the use of your logo can also be used to create unique and memorable visual effects. Examples of this can be seen in at the top of this page.