As a specialist Branding Agency, we understand how to create brands that work for your business. Our holistic approach to brand creation takes all of the elements that make up a brand into account, including your corporate goals, values and ethos as well as your target markets. Building your new brand on strong foundations ensures that it is not only relevant to your business but it is and is also supported throughout your organisation. Our brand development process can start to improve your business and your bottom line before your new brand is even created.
We have developed a number of fixed-price branding packages to ensure that every organisation, no matter what their size, has the opportunity to benefit from our unique BRAND JOURNEY process to develop a unique brand that works.
Don’t worry if these packages do not meet your specific requirements, we can work with you to create a customised branding project that is designed to meet your needs.
The main advantage of creating a brand from scratch is that it can be built from the ground up and will, therefore, be moulded to your business and vice versa. Businesses who embark on a brand creation project will normally fall into one of two categories.
New businesses are effectively starting with a clean slate with no ‘baggage’ to contend with. This is not only the best time to create a brand but it is also the most critical time to get it right. Why? Because when starting a new business you are effectively forced to create a brand whether you intend to or not – you need to call you new business something, you need to give it some sort of visual identity, you should have some level of business planning with goals and aspirations. Having a strong brand, or at least the building blocks of a strong brand, in place from the beginning can save a lot of heartache and issues in the future.
Companies who are introducing a new product/service to the market or are entering a new market. When embarking upon the creation of a new brand for an existing business it is important to be very clear about why that new brand is being created and this is why we have specifically attributed the brand creation to a new product or service. The reason for this is that if a new brand is being created for the business itself then the branding project becomes a Re-Branding project or a Brand Rejuvenation project, both of which have different implications for the business and, therefore, requirements for the branding project.