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Category: Logo Design FAQ

Home FAQ Archive by Category "Logo Design FAQ"

What is a Logo Design Brief?

FAQ, Logo Design FAQDesign Brief, Graphic Design, Logo DesignJanuary 5, 2016Blueice

A design brief is a document that a client gives to a designer which specifies in as much details as possible what they are looking for in the design of their logo and/or other graphic elements.  The more information that the client supplies, the more the final design is likely to match their requirements. A…

What is a Logo?

FAQ, Logo Design FAQFAQ, Logo DesignJuly 22, 2015Ian Brown

A logo is a graphic mark, emblem, or symbol used by organisations and sometimes individuals to help promote instant recognition of their products and/or services. Logos can by symbols or icons or can be the name of the organization (usually in a stylised form) or a combination of the two. Since a logo is often the first impression that prospective…

Why is a Logo important?

FAQ, Logo Design FAQJuly 22, 2015Ian Brown

A well designed, distinctive, logo that is properly marketed within the organisation’s target market(s) should communicate exactly what the organisation does without the need for any further explanation. A good example of this is the McDonald’s “M”.  A child who can’t read is able to identify it and knows what it means for to them –…

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