A design brief is a document that a client gives to a designer which specifies in as much details as possible what they are looking for in the design of their logo and/or other graphic elements. The more information that the client supplies, the more the final design is likely to match their requirements. A…
What is a Logo?
A logo is a graphic mark, emblem, or symbol used by organisations and sometimes individuals to help promote instant recognition of their products and/or services. Logos can by symbols or icons or can be the name of the organization (usually in a stylised form) or a combination of the two. Since a logo is often the first impression that prospective…
Why is a Logo important?
A well designed, distinctive, logo that is properly marketed within the organisation’s target market(s) should communicate exactly what the organisation does without the need for any further explanation. A good example of this is the McDonald’s “M”. A child who can’t read is able to identify it and knows what it means for to them –…