BRAND REJUVENATION – BREATHING NEW LIFE INTO AN EXISTING BRAND Brand Rejuvenation is the process of changing the ‘look and feel’ of your brand while leaving the brand/business foundations relatively untouched. In other words, rejuvenating an existing brand tends to deal with the elements of the brand that are visible to the outside world and…
Should I Audit my Current Brand before ReBranding?
A Brand Audit will examine all aspects of your existing brand to understand how it is performing in relation to your current and future markets. From a re-branding perspective the following two aspect of the brand audit are of particular interest. Perception. The analysis of how your brand is perceived from both and internal and external perspective is probably one…
What is the BlueIce Approach to Re-branding?
Our BRAND JOURNEY process enables us to focus on each element of your business, as it is today and how you want it to be in the future and will identify the disconnects between the current state of the business and it’s desired future state. This approach means that we can ensure that your new brand will not only…
When should I rebrand my business?
Incorporating fundamental improvements to the organisation and its products and/or services as part of a re-branding project can be hugely beneficial for the organisation. It can have positive effects on internal motivation, focus and productivity which will translate to a far better customer experience and ultimately building a new, more successful brand. Consequently, the ideal time to re-brand a business…
Why should I Re-brand my Business?
If you don’t Understand Why you Won’t Understand How If you are considering re-branding your business, it is essential that you have clear business reasons as to why you want to re-brand your company before embarking upon a potentially expensive re-branding project. Re-branding is not about just freshening up your existing brand – it is a business-critical decision and should not be taken…