The first step in any new branding project is to ensure that you have a very clear understanding of what sort of branding project you want to embark upon. Consider your branding project and identify which of the following categories best fits your circumstances. Creating a New Brand This is normally reserved for new businesses…
What is Brand Rejuvenation?
BRAND REJUVENATION – BREATHING NEW LIFE INTO AN EXISTING BRAND Brand Rejuvenation is the process of changing the ‘look and feel’ of your brand while leaving the brand/business foundations relatively untouched. In other words, rejuvenating an existing brand tends to deal with the elements of the brand that are visible to the outside world and…
Booklet Published to help New Businesses Create a Brand
We have written a booklet aimed at helping people to create a effective brand for their new business. This booklet is available in both pdf and printed form – request your copy now! We wrote this booklet because we believe that the earlier you start creating your brand the better. Consequently, best time to create a brand is…
Four Common Issues that can Arise with Brand Creation
At BlueIce Brands, we believe that to be successful, a brand creation project must involve a close working relationship between the brand designers and the key people in your organisation – the people who will be responsible for building their new brand on a day-to-day basis. Problems can arise then this relationship between client and designer does not exist or is weak….
What is a Brand?
The terms brand and branding are not new. The origin of branding can be traced to ancient times, when craftsmen put their mark on the items that they made – this is effectively the beginning of a modern-day trade mark. The branding of farm animals to avoid theft by identify them as belonging to a particular person is also an ancient…
How do I Protect my Brand with Trade Marks?
A professionally created and properly implemented brand is a very valuable asset to your business and like any business asset, it should be protected. This article discusses how trade marks can be used to protect your brand(s). A trade mark is a very common way to protect the visual elements of your brand, including your logo, brand name and…