Building Solid Foundations
Successful brands are built on solid foundations, an important element of which is a solid business model, strategy and structure. A critical step in our BRAND JOURNEY process is, therefore, to understand the objectives that you have for your business and, consequently, the steps (or direction) that you must take in order to attain your goals. These are the basic building blocks of creating your business and brand strategy and help to ensure that your brand is communicated effectively in the market, both now and in the future.
Goals & Objectives - Where do you want your business to be in the future?
Current Situation - Where are you in relation to your goals?
Planning For Success - How will you get from where you are to where you want to be?
Dealing with issues - What might get in the way of achieving your goals?
Goals & Objectives - Where do you want your business to be in the future?
Understanding your goals and objectives for your business effectively sets the destination for where you want your business to be at some pre-defined time in the future. This is a critical building block in business strategy and planning since you have to know what you what to achieve in your business before you can create a plan to attain your goals.
Current Situation - Where are you in relation to your goals?
Once you have a clear understanding of where your want your business to be in the future you have to figure out how you are going to get there. Before you can do that, you have to understand where your business is now in relation to the goals and objectives you have set for it.
Planning For Success - How will you get from where you are to where you want to be?
Once you have set your short, medium and long-term objectives and gained an understanding of where your are in relation to each of them, you are in a position to create plans, projects and actions that will enable you to attain them.
Dealing with issues - What might get in the way of achieving your goals?
No matter how good your organisation is, there are likely to be issues that will have to be dealt with in order to attain your goals. Many organisations miss or even ignore this step and then wonder why they are not attaining their goals. It is important to understand what may get in the way of achieving you goals and to take corrective action.