Maybe you mean: 'Logos1' or 'Logos2' or 'Brands1' or 'BrandExamples2' or 'LogoExamples' or 'BrandExamples'
We create brands that work for your business by ensuring that your new brand is not only visually stunning, memorable and relevant, but is also built on strong foundations.
Our expertise and experience will help give your business a competitive advantage by ensuring that your new brand is aligned with your corporate goals, values and ethos, is focused on your target markets and is supported throughout your organisation. This means that our brand development process can start to improve your business and your bottom line before your new brand is even created.
The main advantage of creating a brand from scratch is that it can be built from the ground up and will, therefore, be moulded to your business and vice versa. Businesses who embark on a new brand development project will normally fall into one of two categories.
New businesses are effectively starting with a clean slate with no ‘baggage’ to contend with. This is not only the best time to create a brand but it is also the most critical time to get it right. Why? Because when starting a new business you are effectively forced to create a brand whether you intend to or not – you need to call you new business something, you need to give it some sort of visual identity, you should have some level of business planning with goals and aspirations. Having a strong brand, or at least the building blocks of a strong brand, in place from the beginning can save a lot of heartache and issues in the future.
Companies who are introducing a new product/service to the market or are entering a new market. When embarking upon the creation of a new brand for an existing business it is important to be very clear about why that new brand is being created and this is why we have specifically attributed the brand creation to a new product or service. The reason for this is that if a new brand is being created for the business itself then the branding project becomes a Re-Branding project or a Brand Rejuvenation project, both of which have different implications for the business and, therefore, requirements for the branding project.
Our BRAND JOURNEY process has been developed to help manage the brand creation process. It is, therefore, is ideally suited for creating new brands as it enables us to work with you in understanding the structure of your business, including its values and ethos, its goals and aspirations. This enables is to develop a brand identity that matches your vision for the business.