To achieve this, we work with you and your staff to gain an understanding of the factors that drive your business and how it is to be perceive in your marketplace.
We have used our knowledge of business and marketing strategy to create bespoke processes that enable us to build an in-depth understanding of all of the things that makes your business unique in your particular marketplace. We also consider the culture and ethos of your business, including the nature of your business, your company philosophy, vision, etc. your businesses performance and its competitive context in the market. This discovery process creates the foundation for the development of your brand.
We then use the information we collect to design all the visual elements that become part of the overall Corporate Identity and are incorporated into the design of your logo and supporting materials in order to ensure that what the outside world sees (your corporate identity and brand) are aligned with the way your business operates internally and how that translates into the products and/or service that are delivered to your customers.
The Corporate Identity Review Process: Our bespoke Corporate Identity Review process typically involves the following four steps, although it can be adapted to suit the particular needs of your business, as well as specific products and/or services.
1. Work with you and your people to determine how your business should be perceived in the marketplace
2. Understand how your business is currently perceived both internally and externally
3. Ensure that the perception of the business matches reality and identify any disconnects
4. Work on any disconnects until a sustainable Corporate Identity has been created for your business
Having created a sustainable Corporate Identity, we can then develop a detailed brief for the design of your brand, incorporating all of the relevant information gathered during the Corporate Identity Review process. This brief will then be used to create a unique brand for your business that is totally aligned with your Corporate Identity.