This Branding Package has been created for clients who have the time to work through the BRAND JOURNEY process but would like assistance in getting started. To help with this process, we run an initial a BRAND JOURNEY workshop with you and provide detailed guidelines and information to assist you with the remainder of the BRAND JOURNEY process. The information that you supply will be used to create a brand identity for your business.
1. Run one half-day BRAND JOURNEY workshops to generate initial ideas on where you want your business to be, how you are going to get there and what may get in the way;
2. Analyse then review the results of the initial BRAND JOURNEY workshop with you and your team;
3. You complete the BRAND JOURNEY process using our templates to further develop the ideas and issues surfaced in (1). This will enable us to understand how you want your brand to represent your business. Note: We will supply detailed guidelines and information to assist you with this process;
4. We will create a design brief based on the information provided in steps 1 to 3;
5. Develop three initial design concepts for the logo based on the design brief and the information obtained in steps 1 to 3;
6. We will check each design concept and ‘tag lines’ to ensure that there is no conflict with any existing UK Trade Marks;
7. Three different Brand Concepts will be present to you for review;
8. Agree a final brand design with you, including the logo & associated visual elements;
9. Create the brand portfolio (based on steps 7 and 8);
10. Design, Present and Finalise Marketing Materials;
11. Create a Brand Guide;
12. Assign ownership of copyright (upon receipt of the full payment).