At BlueIce Brands, we believe that to be successful, a brand creation project must involve a close working relationship between the brand designers and the key people in your organisation – the people who will be responsible for building their new brand on a day-to-day basis. Problems can arise then this relationship between client and designer does not exist or is weak….
Should I Audit my Current Brand before ReBranding?
A Brand Audit will examine all aspects of your existing brand to understand how it is performing in relation to your current and future markets. From a re-branding perspective the following two aspect of the brand audit are of particular interest. Perception. The analysis of how your brand is perceived from both and internal and external perspective is probably one…
Who Should Audit my Brand?
Since every organization is different, there is no once-size-fits-all approach. Regardless of whether you assemble an in-house team or employ BlueIce Brands, you need one important element if you hope to perform a successful brand audit – honest objectivity. CONTACT US Contact Us Now on 0141 356 2242 or visit our Contact Page to…
When Should I Audit my Brand?
There are some key times when a Brand Audit should be undertaken, including: – Before and after a re-brand to determine the effect of the re-branding; – When valuing a business for sale or to attract investment; – When an organisation is unhappy with their internal or external communications; – When there is a disconnect…
Why Should you Audit Your Brand?
It is possible for small changes to creep into the way in which your brand is used over time. No matter whether these changes were intentional or unintentional, they can be damaging to your brand and to your business in a number of ways ranging from confusion in the marketplace to the loss of intellectual property rights, such…