Our BRAND JOURNEY process enables us to focus on each element of your business, as it is today and how you want it to be in the future and will identify the disconnects between the current state of the business and it’s desired future state. This approach means that we can ensure that your new brand will not only…
Video created to Show how a Brand can be Represented by an Iceberg
We have created a short video to explain how we use an iceberg to represent what a strong brand identify ‘looks’ like. Here, the visual elements of the brand, such as the logo and marketing materials are what can be seen above the water. This is, however, only a very small element of the overall brand – the vast majority of…