Brand’s Creative Director, Gary Murray, shares his thoughts on creating corporate logos that work. This article discusses some checks that you should carry out before signing off on your new logo. This will ensure that your new logo works for your business in all circumstances where it is likely to be used. I have found…
What is Corporate Identity?
A corporate identity is the overall image of a business in the minds of their stakeholders, including customers, employees, suppliers etc. At the basic level, corporate identity is an expression of the culture, ethos, and ‘personality’ of the business, as well as the products and/or services it offers. It is a representation of how a firm views itself, how it wishes to…