The first step in any new branding project is to ensure that you have a very clear understanding of what sort of branding project you want to embark upon. Consider your branding project and identify which of the following categories best fits your circumstances. Creating a New Brand This is normally reserved for new businesses…
What is Brand Rejuvenation?
BRAND REJUVENATION – BREATHING NEW LIFE INTO AN EXISTING BRAND Brand Rejuvenation is the process of changing the ‘look and feel’ of your brand while leaving the brand/business foundations relatively untouched. In other words, rejuvenating an existing brand tends to deal with the elements of the brand that are visible to the outside world and…
How do I Create a Brand for a New Business
Branding plays a key role in the development of every successful business. New businesses are no different so be careful not to fall into the trap that “brands are just for bug business”, nothing could be further from the truth. This article summarises our step-by-step guide to creating a brand for a new business by looking at…
When should I rebrand my business?
Incorporating fundamental improvements to the organisation and its products and/or services as part of a re-branding project can be hugely beneficial for the organisation. It can have positive effects on internal motivation, focus and productivity which will translate to a far better customer experience and ultimately building a new, more successful brand. Consequently, the ideal time to re-brand a business…
How do I Enable Others to Use my Brand?
It is possible to enable other people and/or organisations to use you brand but you must have a very sound business reason for doing so. The saying “act in haste, repent at your leisure” is very true in this case so if you are considering allowing others to use your brand, proceed with caution. The following are some…
Should I Register my Brand Name as a Trade Mark?
Firstly many people confuse registering a company name with companies house with a registered trade mark – they are two entirely different things. There are no restrictions on registering a company name other than you can’t have two companies with identical names. For example if you had a company name registered as “ABC Designs” then there is nothing stopping…
What is a Brand’s Tone of Voice?
The Brand Voice is how the character of your brand – your Corporate Identity – is communicated through the words you use and the text you write – the content and style of textual and verbal communications. You can think of it as your visual identity in words rather than pictures. The main objective of managing…
What is a Brand?
The terms brand and branding are not new. The origin of branding can be traced to ancient times, when craftsmen put their mark on the items that they made – this is effectively the beginning of a modern-day trade mark. The branding of farm animals to avoid theft by identify them as belonging to a particular person is also an ancient…
What is a Visual Identity?
Visual Identity is a term that is used to describe the visual elements of a brand. It is important that these graphic elements of your brand are based on your brands logo, colour schemes, typefaces, etc. and are integrated throughout your organisation. While the exact nature of the visual representation of the brand will depend on the media…