The first step in any new branding project is to ensure that you have a very clear understanding of what sort of branding project you want to embark upon. Consider your branding project and identify which of the following categories best fits your circumstances. Creating a New Brand This is normally reserved for new businesses…
What is Brand Rejuvenation?
BRAND REJUVENATION – BREATHING NEW LIFE INTO AN EXISTING BRAND Brand Rejuvenation is the process of changing the ‘look and feel’ of your brand while leaving the brand/business foundations relatively untouched. In other words, rejuvenating an existing brand tends to deal with the elements of the brand that are visible to the outside world and…
How do I Create a Brand for a New Business
Branding plays a key role in the development of every successful business. New businesses are no different so be careful not to fall into the trap that “brands are just for bug business”, nothing could be further from the truth. This article summarises our step-by-step guide to creating a brand for a new business by looking at…
Should I Audit my Current Brand before ReBranding?
A Brand Audit will examine all aspects of your existing brand to understand how it is performing in relation to your current and future markets. From a re-branding perspective the following two aspect of the brand audit are of particular interest. Perception. The analysis of how your brand is perceived from both and internal and external perspective is probably one…
Who Should Audit my Brand?
Since every organization is different, there is no once-size-fits-all approach. Regardless of whether you assemble an in-house team or employ BlueIce Brands, you need one important element if you hope to perform a successful brand audit – honest objectivity. CONTACT US Contact Us Now on 0141 356 2242 or visit our Contact Page to…
When Should I Audit my Brand?
There are some key times when a Brand Audit should be undertaken, including: – Before and after a re-brand to determine the effect of the re-branding; – When valuing a business for sale or to attract investment; – When an organisation is unhappy with their internal or external communications; – When there is a disconnect…
Why Should you Audit Your Brand?
It is possible for small changes to creep into the way in which your brand is used over time. No matter whether these changes were intentional or unintentional, they can be damaging to your brand and to your business in a number of ways ranging from confusion in the marketplace to the loss of intellectual property rights, such…
What is the BlueIce Approach to Re-branding?
Our BRAND JOURNEY process enables us to focus on each element of your business, as it is today and how you want it to be in the future and will identify the disconnects between the current state of the business and it’s desired future state. This approach means that we can ensure that your new brand will not only…
When should I rebrand my business?
Incorporating fundamental improvements to the organisation and its products and/or services as part of a re-branding project can be hugely beneficial for the organisation. It can have positive effects on internal motivation, focus and productivity which will translate to a far better customer experience and ultimately building a new, more successful brand. Consequently, the ideal time to re-brand a business…