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Tag: Marketing

Home Posts Tagged "Marketing"

Brand Marketing vs. Direct Response Marketing

Brand Marketing Information, Useful InformationBrand Marketing, Branding, Marketing, SponsorshipJanuary 22, 2015Ian Brown

It is important to understand the difference between Brand Marketing and Direct Marketing so that you can be sure that you are using the correct approach in you marketing strategy.  Failure to understand the difference could lead to confusion in your marketing message and result in a poor return on your marketing investment.  This article…

Poster Designed for Braehead’s Clansman Give-Away

NewsGraphic Design, Marketing, News, PostersNovember 19, 2014Blueice

Braehead Clan Top Five Poster BlueIce Brands has designed a new poster that everyone who buys the Clansman magazine will have the chance to win.  The posters, which were printed by our parent company, 2112 Direct Marketing, are A2 sized (594 x 420) and are printed on high quality paper. This poster has been designed to incorporate the five…

BlueIce Brands Exhibit at the B2B Roadshow in Glasgow

NewsExhibition, Marketing, NewsNovember 5, 2014Blueice

We are delighted to report that we exhibited at the B2B Roadshow which was held at Hampden Park in Glasgow on 5th November 2014.  We share the stand with our parent division, 2112 Direct Marketing. We were excited to be exhibiting at this event which incorporated a mix of networking, business showcasing and seminars, ensuring the delegates are kept…

BlueIce Brands Launches their First Branded Clothing Range

News, Visual IdentityBrand Marketing, Branding, Graphic Design, MarketingOctober 3, 2014Ian Brown

BlueIce Bands have launched their first item in their clothing line.  This is a play on our polar bear logo, designed to fit in with the ice hockey theme.    You can see that our logo is quite a ‘friendly’ bear and we felt that it was not quite aggressive enough to play ice hockey so we created…

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