It is important to understand the difference between Brand Marketing and Direct Marketing so that you can be sure that you are using the correct approach in you marketing strategy. Failure to understand the difference could lead to confusion in your marketing message and result in a poor return on your marketing investment. This article…
Poster Designed for Braehead’s Clansman Give-Away
Braehead Clan Top Five Poster BlueIce Brands has designed a new poster that everyone who buys the Clansman magazine will have the chance to win. The posters, which were printed by our parent company, 2112 Direct Marketing, are A2 sized (594 x 420) and are printed on high quality paper. This poster has been designed to incorporate the five…
BlueIce Brands Exhibit at the B2B Roadshow in Glasgow
We are delighted to report that we exhibited at the B2B Roadshow which was held at Hampden Park in Glasgow on 5th November 2014. We share the stand with our parent division, 2112 Direct Marketing. We were excited to be exhibiting at this event which incorporated a mix of networking, business showcasing and seminars, ensuring the delegates are kept…