It is important to understand the difference between Brand Marketing and Direct Marketing so that you can be sure that you are using the correct approach in you marketing strategy. Failure to understand the difference could lead to confusion in your marketing message and result in a poor return on your marketing investment. This article…
Almost £1700 raised for the Glasgow Queen Street Disaster Fund
The partners of the Braehead Clan players (the “Better Halves”) raised £1673.69 for the Glasgow Queen Street Disaster Fund to help the families affect by the terrible incident. BlueIce Brands and our parent division, 2112 Direct Marketing, were proud to be able to help by donating Matt Haywood’s 2013-14 Play-Off Jersey to the raffle which also included a…
BlueIce T-Shirts Fired into Crowd at Braehead Arena
BlueIce Brands’ t-shirts were fired into the crowd using a ‘t-shirt cannon’ at the Braehead Clan’s sell-out game against the Fife Flyers at the Braehead Arena on Friday 10th October. We designed these t-shirts specifically to be given away at ‘The Clan’ games, hence the ice hockey theme of the design. The polar bear is a play…
Photographs of BlueIce Logos on Braehead Clan Jerseys
As part of our sponsorship of the Braehead Clan Ice Hockey team, our logo appears on all of their game and replica jerseys. These photographs show action shots of the players in the first few games of the 2014 season. For information on game schedules and to purchase tickets, visit the Braehead Clan web site….
BlueIce Brands Logo on the Braehead Clan Ice
The BlueIce logo appeared on the ice at the Braehead Arena for the first time when the The Braehead Clan played their first game of the season against the four times Italian Champions, Asiago Hockey in the first leg of the Aladdin Cup game on 30th August. An exciting game ended with The Clan losing 3-1…
BlueIce Brands Sponsor Braehead Clan Ice Hockey Club
We are delighted to announce that BlueIce Brands are sponsoring The Braehead Clan professional ice hockey team, with our logo appearing their game jerseys, as well as on the ice. BlueIce Brands Managing Director, Ian Brown, said: “We will be working with ‘The Clan’ in the coming months to help them to develop their brand foundations, brand…