BlueIce Brands provide cutting-edge Brand Development solutions which focuses on building strong foundations for your brand identity before creating the visual elements of the brand.
Our bespoke BRAND JOURNEY process, which is represented by the diagram below, has been developed to ensure that your new brand is aligned with your corporate strategy, aimed at your target audience and supported by your organisations culture and ethos.
As can be seen, the BRAND JOURNEY process is based on the four building blocks detailed below. The first three, namely Direction & Aspirations, Perception & Culture and Positioning & Differentiation are the foundations on which the brand is built.
The final part of the process is the creation of the visual elements of the brand – this is what most people think that the brand is when, in fact, it is only a small part of the overall brand creation process.
Every successful brand is built on a solid business model, strategy and structure.
BlueIce Brands can help you to create a strategic plan aimed at maintaining the integrity of your brand, communicating with your target market and ensuring it is aligned with the company’s overall vision. This includes planning how your brand is positioned in the marketplace, developing and maintaining the desired reputation of your brand.
Implementing the BRAND JOURNEY process takes time and requires input from key people in your organisation. We have designed workshops and processes that not only speed up this process but also help to attain consensus among the key people in your organisation. To make the process accessible to businesses with a limited budget, we have created a set of resources that will enable them to do more of the groundwork themselves to enable us to develop a strong brand identity for your business.
The BRAND JOURNEY has been designed to consider the each of the following four core strategic elements of the brand.